Our Story

Hi, I’m Mai, Founder and Owner of Posey to the Dawn 🤍 

Posey to the Dawn was founded in Australia and began from a very personal frustration of my own. 

While working in Australia, I noticed that many professions here do not allow employees to wear nails to work. On top of that, salon nails are incredibly expensive, and with such a busy lifestyle, every appointment took so much time - from traveling to the salon to sitting there for hours. Sometimes the nails would only last one or two weeks before lifting or breaking, while also damaging my natural nails. 

I remember getting my nails done to celebrate my birthday in December, only to remove them a week later because I had to return to work where nails were not allowed. It felt frustrating spending so much money and time for something I barely got to enjoy. Between fully booked salons, inconsistent quality, and my own busy schedule, I started asking myself: why are we sacrificing so much time and money for something that still doesn’t always feel worth it? 

That’s when I started looking for alternatives I could do at home. But buying professional equipment and learning salon techniques myself felt unrealistic, while researching, I discovered press-on nails. At first, I loved the idea - beautiful nails that could be applied at home within minutes but after trying different brands, I realized the experience still wasn’t what I was looking for. Finding the right size was difficult, as most brands only offered S / M / L sizing. Many designs felt overly decorated or too flashy for my personal style. 

I’ve always been drawn to nails that feel timeless, elegant, classic, and clean and when I finally found styles I liked, the quality often disappointed me - many felt thin, plastic-like, unnatural, and broke easily. 

"So I decided to create my own."

I created Posey to the Dawn because I wanted nails that fit seamlessly into real life - nails that look elevated and luxurious, but are still effortless, wearable, and easy to apply at home. I wanted press-ons that felt salon quality without the damage, the long appointments, or the pressure of keeping them on for weeks. Every set is crafted from premium 100% Soft Gel to deliver a comfortable, reusable manicure that looks professionally done - all in just 15 minutes. Something that fits into your lifestyle, not something you have to plan your life around.

Welcome to Posey to the Dawn.